Press Releases

Kerastraight Ltd

21 Jul 2010

KeraStraight at Salon International 2010

Visit KeraStraight at Salon International this year and discover the secret to salon perfect, beautiful frizz-free hair.

Over the weekend of the 16th – 18th October, KeraStraight will be launching their brand new treatment with the unique KS Complex and Straight Maintain after care range. The new KeraStraight campaign imagery has been styled by award winning hairdresser Angelo Seminara from Trevor Sorbie and this will be showcased alongside non-stop demonstrations from KeraStraight’s partner salons throughout the weekend.

KeraStraight, developed and created by hairdresser Jez Barnett, has been quickly recognised as a ‘must-have’ treatment for forward thinking hair salons. This latest advancement in Brazilian Keratin Straightening Treatments has created such a demand that top salons including Trevor Sorbie (KeraStraight’s UK ambassadors), Michael Van Clarke, Charlotte Murray and Ken Picton, are all championing the treatment as the next decades ultimate hair treatment.

Benefits of KeraStraight – the ultimate treatment for salon perfect hair, everyday:
• Exclusive KS Complex with vapour capture technology
• Suitable for all hair types (even chemically processed)
• Eliminates frizz and curl
• Gentle formula does not cause any damage
• Effects last up to 4 months and repeat treatments are actively encouraged
• No need to apply to roots only - build up of Keratin improves condition
• Protects against environmental effects such as UV rays, smog and smoke
• Encourages new customers and footfall for excellent salon financial returns

Visit KeraStraight on Stand E165 for your special Salon International pack deals
To order KeraStraight for your salon, call 0845 459 0026 or visit www.kerastraight.co.uk

For further press information, contact Essence PR on 020 7739 2858 or email essence@essencepr.com