Business Extra

Sponsored by:


Calling all salon owners and managers!  These invaluable sessions, brought to you by a range of hairdressing professionals and business advisors, will help you and your business gain the competitive edge.  With their top tips, hints, case studies and practical guidance, they’ll help you turn your efforts and creativity into motivated staff, a loyal customer base and thriving salon, which will all help turn your business into a really commercially successful enterprise.

Sarah Cross - Do you want uber loyal clients?
Book Tickets
Sunday 16th October  10:00 – 11:00

Finding and retaining clients is the holy grail for all businesses.  Sarah Cross, Managing Director of uber, who specialise in loyalty and CRM (customer relationship management) will share her experience in the fashion, beauty, hair and luxury markets. If you dare to be different, Sarah will share with you innovative loyalty strategy, tools, techniques and know-how to retain your clients, as well as maximise revenue and visit frequency and improve your client experience. 
Learn how to get personal with your clients, tap into their social circle and create a really different kind of loyalty programme that works for the salon owner, stylist and client. 

Michael Van Clarke
Book Tickets
Sunday 16th October  12:00 – 13:00

Michael Van Clarke is one of London’s leading hairdressing experts, with over 30 years experience at the cutting edge. He has travelled the world looking after the most discerning clients, including nine royal families, political leaders, models, rock-stars and A-list film celebrities.
With his signature premium cutting method, The Diamond Dry Cut, and internationally acclaimed new product line,“3 more inches”, his salon partnership is now enjoying its 23rd year of success. In the last  4 years it has also been recognised with a record 30 finalist nominations and 12 wins at HJ’s British Hairdressing Business Awards.
Michael will share secrets on building a great team for a sustainably profitable business; how to inspire and motivate colleagues to continually step-up out of their comfort zones to realise their best selves; and the importance of self leadership, commitment and aligning the team with a shared vision.

Hellen Ward - Ultimate Salon Management
Book Tickets
Sunday 16th October  14:00 – 15:00

Hellen Ward is the managing director of the award winning super-salon Richard Ward Hair & Metrospa.  A recognised industry business guru, Hellen’s wisdom, trouble-shooting, commercial and financial guides are often quoted and featured in the national and trade media.   Hellen will share her journey from buying a bankrupt salon to creating a multi-million pound turnover and how she has utilised her unique tried and tested systems to develop an unprecedented new business solutions package.  The Ultimate Salon Management package incorporates management and accounting software, e-marketing, e-commerce and website solutions, giving other salon owners the tools they need to enhance their productivity, professionalism, and profitability. 

Louise Wood
Book Tickets
Sunday 16th October   16:00 – 17:00

Specialist hair and beauty public relations consultant and HJ's own expert PR panellist, Louise Wood will be sharing PR success stories that will inspire you, helping you create the best PR you can within your own business.   With 25 years of PR experience, Louise and her team have worked with major manufacturers and many key hairdressing industry names such as Hooker & Young, Andrew Barton, Lisa Shepherd, Sharon Peake and Barrie Stephen.  LWPR are specialists at finding the story that fits your brand and grabbing those headlines and awards. If you have any questions that you'd like answering within this seminar, please post them on the PR and Marketing Forum on HJi.co.uk by the 1st October, and they will be included within this not to be missed session.