Business Extra

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If you’re a salon owner or manager, these sessions are for you!  Come along and gain invaluable, first-hand advice from the people who’ve already been there.  They will help you make the most of your business with their top tips, hints, and practical guidance, ensuring you can translate your efforts and creativity into happier clients, a more engaged team, and ultimately, even healthier profits.


eight&four – Using Social Media to your Salon’s Advantage
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Sunday 17th October:  10:00 – 11:00

This highly-focussed session is an ideal starting point for all salons looking to get serious about utilising the phenomenon that is social media, brought to you by eight&four – a digital agency specialising in helping businesses plan and build an effective online presence.

Although the potential for this platform is massive, for some it has become an untameable monster, with many businesses trying and failing to really engage with customers - and even losing face doing it.

This session will take a closer look at:

- The benefit of engaging your customers through social media
- Creating the perfect profile: a practical guide to becoming social media ‘literate’
- How to identify opportunities and evaluate threats
- Streamlining your social media management
- Effective ways to measure your success

Sean Hanna - BRAND AID
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Sunday 17th October:  12:00 – 13:00

It’s more important than ever that you have a focussed 'brand' which has a REAL point of difference. For new salon owners or even the more experienced business leader, multi award winning business guru Sean Hanna will share his sound brand strategies used by seanhanna salons in this incredibly powerful seminar.

"As the current Fellowship Salon GROUP OF THE YEAR, it's interesting to reflect that understanding how to develop our own unique 'brand' was one of the critical learning curves we experienced, taking our business into the 'premiere division’. We may all sell 'cuts and colours', but how do we get our clients and teams to have an emotional connection to 'us', creating a feeling of trust and certainty. Our brand identity is like our DNA - it runs through everything we do.”



Nergish Wadia-Austin - Back to Basics - Profitable Customer Care
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Sunday 17th October:  14:00 – 15:00

The recent recession has impacted not just the typical salon trade, but the luxury end of the market as well. In this one hour 'power session', Nergish Wadia-Austin addresses lessons learned and how customer care can be leveraged for greater profits without incurring proportional expenses.

With this 'Back to Basics' presentation, Nergish hopes to deliver simple, easy to implement ideas for delegates to take back to their salon teams in order to increase customer spend.  Not to be missed!



Jon MacLeod - Managing and Motivating your Team to Success
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Sunday 17th October:  16.00 – 17.00

Managing and motivating your team can be quite a challenge. Jon MacLeod, Creative Director of award winning salon group Paterson SA, will show you how you can effectively manage and motivate your team using his unique approach. Jon will provide you with the essential tools to keep your team goal focused, highlighting the importance of communication within the team, which will ultimately allow both the business and the individuals to realise their potential.