Whether you are a seasoned exhibitor at Salon International or 2015 is your first time, here are our top tips to having the smoothest possible show.
Before the exhibition
- Appoint a project manager for the duration of the project
- Set clear objectives that are in line with your wider company strategy i.e. brand awareness, product launch, sales leads etc.
- Prepare a clear project timetable and constantly refer to it – include detail like ordering retail stock, booking transport, accommodation etc.
- If space only stand - produce a detailed design pitch document with your objectives at the core
- Invite your customers to your stand (talk to us about how we can help you)
- Make sure your event guide entry is submitted
- Read the exhibitor manual and take note or our rules and regulations and any deadlines
During the exhibition
- Develop a clear system for collecting sales leads onsite
- Ensure you have adequate materials and deliver press packs to the Press Office on time
- Have a detailed schedule of your stage shows, with specific times for use of prep area and documented ‘get out’ time
- Order models and promotional staff in plenty of time
- Maximise footfall and traffic flow (consider promotional opportunities)
- Freebies are good…. visitors love free gifts
- Have a contingency plan!
- Have a written stand brief that is distributed before the show - objectives, roles, responsibilities, rotas, telephone numbers etc
- Allow your team breaks and provide lots of water
- Give incentives during and at the end of each day
- Visit the Exhibitor Lounge where you can enjoy complimentary tea, coffee and water, network with colleagues, relax in comfortable surroundings
- Morning – team briefing
- Evening – team debrief, prepare for next day
- Speak to a member of the Salon International team about rebooking your stand for 2016
After the Exhibition
- Follow up all leads immediately
- Conduct a formal de-brief of all staff who attended
- Share ideas/experiences
- Produce detailed post show analysis to measure:
- Sales onsite and post show
- New contacts
- Number of leads
- Level of customer/market awareness
- Performance against objectives
- Demonstration/shows – how successful?