15-17 October 2016 ExCeL London

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Whether you are a seasoned exhibitor at Salon International or 2015 is your first time, here are our top tips to having the smoothest possible show.

Before the exhibition

  • Appoint a project manager for the duration of the project
  • Set clear objectives that are in line with your wider company strategy i.e. brand awareness, product launch, sales leads etc.
  • Prepare a clear project timetable and constantly refer to it – include detail like ordering retail stock, booking transport, accommodation etc.
  • If space only stand - produce a detailed design pitch document with your objectives at the core
  • Invite your customers to your stand (talk to us about how we can help you)
  • Make sure your event guide entry is submitted
  • Read the exhibitor manual and take note or our rules and regulations and any deadlines

During the exhibition

  • Develop a clear system for collecting sales leads onsite
  • Ensure you have adequate materials and deliver press packs to the Press Office on time
  • Have a detailed schedule of your stage shows, with specific times for use of prep area and documented ‘get out’ time
  • Order models and promotional staff in plenty of time
  • Maximise footfall and traffic flow (consider promotional opportunities)
  • Freebies are good…. visitors love free gifts
  • Have a contingency plan!
  • Have a written stand brief that is distributed before the show - objectives, roles, responsibilities, rotas, telephone numbers etc
  • Allow your team breaks and provide lots of water
  • Give incentives during and at the end of each day
  • Visit the Exhibitor Lounge where you can enjoy complimentary tea, coffee and water, network with colleagues, relax in comfortable surroundings
  • Morning – team briefing
  • Evening – team debrief, prepare for next day
  • Speak to a member of the Salon International team about rebooking your stand for 2016

After the Exhibition

  • Follow up all leads immediately
  • Conduct a formal de-brief of all staff who attended
  • Share ideas/experiences
  • Produce detailed post show analysis to measure:
    • Costs
    • Sales onsite and post show
    • New contacts
    • Number of leads
    • Level of customer/market awareness
    • Performance against objectives
    • Demonstration/shows – how successful?
  • Your inspiration. Your style.<span>Your show</span>.

    Your inspiration. Your style.Your show.

  • Your Big Day Out. <span>Your Show.</span>

    Your Big Day Out. Your Show.